Your Message Isn't About You.

It's About Your Audience.

Get powerful messaging that bridges the gap
and converts your audience into customers.

Every business needs copy.

When you first discover a business or a brand, what makes you click to learn more or sign up for their email list?

The brand images or social media captions may have gotten you to stop the scroll. But what was it that made you take action?

Most likely, it was powerful copywriting that persuaded you. Copy brings your audience on the journey from liking, following, and subscribing to becoming a customer who wants to work with you and buy what you offer.

At the core of high-converting copy is audience research and an understanding of what motivates people to say “YES.”

Think about it: What makes you say "yes" to a brand? Most likely something in your subconscious instantly connected with what you were reading.

The same is true with your ideal audience. If your messaging doesn’t have your potential customers immediately thinking, “That’s me!” or “This is the answer to my problem,” they’ll move on.

I know, you’re likely thinking, “I get it. High-converting copy that speaks to my audience is essential. But writing isn’t my thing, and ‘blank page paralysis’ is real!”

I hear you. Crafting copy that truly speaks to your ideal audience and converts traffic into sales is easier said than done. But handing off your copy and messaging to ChatGPT is NOT the answer!

Instead, cue your go-to expert copywriter.

Hi, I’m Sue.

I help online entrepreneurs and course creators attract their ideal clients with high-converting copy and messaging. 

High-converting copy can:

  • Help the landing or sales page for your current offer convert higher.

  • Have your audience look forward to opening your emails (and taking the desired action).

  • Transform your blog posts into must-read material for your audience.

  • Convert your website into a place that demonstrates your expertise and leaves no room for doubt that YOU have the solution for your ideal client’s problem.

And I can help with all of that.

Whether it is a landing page for your current offer, a launch strategy for a new offer, a nurture email sequence to help keep your email list eager to hear from you (or warm up a cold list) or website copy that pulls people into your world, high-converting copy is a must in today’s crowded online space.

My framework for creating high-converting copy involves understanding (or helping you develop) your unique selling proposition, your brand voice, and doing a deep dive into who your ideal customer is.

Once I understand the who, what, and why, I write copy that attracts the customers who need, want, and — most importantly — are willing to pay for what you offer.

What my clients say…

  • "Susan’s feedback on my webinar registration page was spot on. Her suggestions helped me identify how to optimize my copy for warm and cold traffic. I will definitely include her recommendations during my next launch."

    Monica Wray
    Mindset coach


  • "Working with Sue was an absolute pleasure. During our initial phone call, Sue asked thoughtful and thought-provoking questions that helped me to better articulate what I was looking for in a one-pager. Before Sue, I'd never worked with a copywriter but I could hardly tell because Sue's ability to capture my voice was IMPRESSIVE! Sue's professionalism exceeded my expectations, every conversation was efficient, she even took time to record herself walking me through the document (so helpful), and she delivered a finished product well before our planned due date. I am very excited to share our one-pager with our growing audience and I look forward to working with Sue in the near future!”

    Shanita P. Founding
    Executive Director
    Yes, M.I.S.S. Inc.

  • “I am so appreciative of Susan's help in bringing the stories of two incredible cancer survivors to life. She captured their journeys so poignantly, and I know it will resonate deeply with other women of color who are fighting cancer. She also skillfully wove in the details of how two cancer support organizations had a tremendous impact on these women. I am confident these narratives will help women facing a diagnosis realize how crucial these organizations can be in helping them on their journey. We will be featuring her work on our website and in our upcoming publication.”

    Jasmine S.
    President & CEO
    The Missing Pink Breast Cancer Alliance

  • “Susan was very helpful, informative, and a breath of fresh air for our organization. She helped us create a great emailing journey for our upcoming program pilot, and she really gave us the template of how we can effectively communicate with our audience. I would recommend working with her because she truly is a gem. Thank you!” 

    Jasmine H.
    Executive Director
    Generational Wealth Educators